As an advocate for seniors and their caregivers, former Good
Morning America news anchor Joan Lunden is a perfect partner for A
Place for Mom. Joan Lunden will serve as the official A Place for
Mom spokesperson as we help families navigate the complex process
of finding appropriate senior housing for their loved ones. Ms.
Lunden, a mother of seven and caregiver herself, brings a
substantive view to her role because she faced many challenges when
trying to find the right senior care option for her own mother.
"In addition to her stature as a well-respected journalist and
author, Joan encapsulates many of the issues our clients face at a
highly sensitive time in their lives," said Sean Kell, CEO of a
Place for Mom. "As a caregiver, working mother and wife, she brings
reality to her insights and a unique ability to empathize with the
people she will touch with this platform. We feel there is a great
deal of synergy here and very much look forward to a continued
"I wish I knew about a Place for Mom when we needed a senior
care community for my mom," said Joan Lunden. "Finding the right
fit was critical and living out-of-state presented significant
challenges. With so much at stake, it was one of the more
emotionally trying experiences I have faced. A Place for Mom is
giving me a platform to share my story with their clients and help
Americans make the right decisions for their loved ones."