CHIEF EXECUTIVE OFFICER
Larry Kutscher is Chief Executive Officer of A Place for Mom, Inc. In this role he is responsible for the strategic vision, operations and overall management of the company as it continues to build upon its position as an industry leader in providing guidance to families navigating pivotal life decisions around senior care.
Why A Place for Mom
"I am proud to lead APFM as we strive to expand our offerings and enhance the meaningful services we provide customers and families nationwide, create greater opportunities for our team, and deliver value to our investors. Over the course of my career, I have had the privilege to lead several digital companies through periods of significant growth. When I look at APFM, I see a strong market leadership position and innovative offerings - many of the same characteristics that formed the foundation for success in my previous companies. Together with our team, I know we can leverage these strengths to enable APFM to reach its full potential and make a difference for seniors and their families."
Larry served as Chief Executive Officer of TravelClick, where he drove the company's overall strategic direction and vision from 2010 through 2018, and helped increased the company's value from approximately $300 million to more than $1.5 billion over eight years. He led the creation of a unique suite of technology solutions for TravelClick's 38,000+ hotel customers, which more than doubled the company's revenue and earnings during his tenure. Before TravelClick, Larry served as Chief Executive Officer of Register.com where he evolved the domain name company into a small business services organization with a focus on being the "web department" for small businesses.
Prior to joining Register.com, Larry served as Senior Vice President and General Manager of the Small Business Group at Dun & Bradstreet, where he helped the company expand its digital offerings, including the acquisition and development of Hoovers, a leading provider of sales and marketing intelligence.
Previously, he was Managing Director with Goldman Sachs Wealth Management, and spent 12 years at American Express. Larry earned an MBA from Columbia Business School and a Bachelor's in political science from Brown University.
CHIEF MARKETING OFFICE AND EVP OF OPERATIONS
Tatyana Zlotsky is the Chief Marketing Officer and EVP of Operations at A Place for Mom. She brings a passionate and customer-centric approach to all of A Place for Mom's consumer touch points from brand and search marketing to contact center operations.
Why A Place for Mom
"I feel a deep connection to our mission. Having immigrated with my family to the US from Russia in the '90s, I have been the primary caretaker for my elderly grandparents for many years. In the process, I came across a lot of amazing people who were trying to help, but also encountered a good amount of challenges and gaps when it came to their care and housing. I am personally energized by the idea of helping our customers and their families."
Tatyana started her career in smaller companies and starts ups, helping them grow quickly and profitably. She spent the past nine years at American Express leading different teams to bring new products to market, generate awareness, grow new and profitable business segments, and deepen customer engagement through marketing and servicing. Most recently, she was the Vice President and General Manager of Business Development and Digital Innovation where she was responsible for driving revenue growth in the US Small Business P&L.
SVP, GENERAL COUNSEL AND SECRETARY
Andrew Porter leads the legal, compliance and government affairs functions at A Place for Mom.
Why A Place for Mom
"I joined A Place for Mom for the opportunity to do what I love, building and leading a high performing legal team within a values driven organization, while supporting a mission that I feel very strongly about. Like so many of my colleagues at APFM, I have faced the issue of senior care for loved ones in my own life, and I appreciate how valuable a knowledgeable, trusted and compassionate advisor can be at such a time. I am pleased to play a part in delivering such a worthwhile service to families in need."
Andrew is an experienced legal executive with over 30 years of practice in outside and in-house counsel roles, and in public and private companies across a number of industries. Prior to joining A Place for Mom, Andrew was General Counsel of INTTRA, which operates the largest online booking platform for the ocean container shipping business. Before INTTRA, Andrew was general counsel of Sterling, the leading provider of background screening solutions. Andrew is a graduate of Yale University and the New York University School of Law.
CHIEF HUMAN RESOURCES OFFICER
Rebecca Bursky is the Chief Human Resources Officer for A Place for Mom, Inc. In this role, Rebecca is responsible for all people-related functions including talent acquisition, talent management, leadership development, employee relations, compensation, and benefits
Why A Place for Mom
"I have a passion for people. I truly believe they are at the core of every great company. And at A Place for Mom, our people are even more critical as they are serving our families and communities during one of the most difficult times in their lives. Having personally experienced what it is like when a senior loved one needs help and not knowing where to turn, I firmly believe in the company's mission and our team's ability to achieve it."
Rebecca encompasses a wide breadth of experience that spans a broad range of industries as an HR business partner to employee populations such as ours. Most recently, Rebecca was at TravelClick as SVP, Human Resources and led the global HR function. She was instrumental in building a strong HR team, coaching and partnering with the business leaders, as well as hiring and onboarding over 1000 employees. Prior to TravelClick, Rebecca led the HR function at MarketWired; a Canadian-based private equity-owned technology company focused on social media listening, monitoring and analytics. Rebecca also spent eight years at Dun & Bradstreet in various HR roles, ending with head of HR for North America Sales, a 1000+ salesperson organization. Rebecca holds a bachelor's degree in Psychology from University at Albany and is a Professional of Human Resources (PHR).
CHIEF SALES OFFICER
Jennifer Mellet joined APFM in March 2012 and has held both VP and SVP roles and was named Chief Sales Officer at A Place for Mom, Inc. in March of 2016. She is responsible for driving revenue strategy and growth for the family advisement team, which includes more than 300 Senior Living Advisors who help families find senior care each year. Additionally, she is responsible for leading company's professional referral network.
Why A Place for Mom
"My mother passed away from Alzheimer's disease a few years ago, and my family and I witnessed what she went through. It's such a horrible disease and one I wish no one had to experience. My dad and I didn't know there was a resource like A Place for Mom when he was caring for my mom. I wanted to assist others going through this struggle like my family did and working with a company like APFM is a way for me to do that. Our Senior Living Advisors are truly focused on helping families through the most challenging decisions, and I am so glad I can be a part of that each day."
Prior to joining A Place for Mom, Jennifer worked at Expedia Inc. Most recently, as Senior Director of New Channel Sales at Expedia, where she was responsible for managing the partnership with Groupon. Previously, she served as Director of Affiliate Relations for the Expedia Affiliate Network and then moved into the role of Senior Director of Market Development at the company.
Prior to Expedia, Jennifer was Director of Customer Retention at Xspedius Communications, a competitive local exchange carrier which gave businesses an alternative to the larger telecommunications providers. She also held a Customer Excellence Manager position at Lucent Technologies, a leading telecommunications company, where she started her career in 1996.
Jennifer holds an MBA from the University of Texas at Dallas, and two bachelor's degrees from San Diego State University.
CHIEF FINANCIAL OFFICER & TREASURER
Eric Emans is the Chief Financial Officer & Treasurer of A Place for Mom, Inc. In this role, Eric is a strategic partner to the CEO, influencing strategy and responsible for the financial operations of the company, including accounting, financial planning and analysis, treasury, taxation and investor relations.
Why A Place for Mom
"I have a passion for enabling growth strategies by driving efficiency and effectiveness in financial operations and being part of a passionate leadership team. I believe in the Company's mission of assisting families in finding the right care and community for their loved ones. Having witnessed my parents struggle with finding the right solutions for my grandmothers, I understand importance of the role our seniors play in the broader lives of families and I am proud of how our mission differentiates us from other companies."
Eric is a seasoned finance executive with over 18 years of progressive experience in various leadership roles. Prior to joining A Place for Mom, Inc., Eric served as the Chief Financial Officer and Treasurer of Blucora, Inc., a publicly traded financial services and technology company. Prior to becoming Blucora's Chief Financial Officer and Treasurer, he served as Blucora's Chief Accounting Officer, beginning in January 2008 and Corporate Controller beginning in September 2006. He previously held various positions at Blucora from September 2003 to December 2005, including Manager, Revenue Assurance and Senior Manager, Finance. From December 2005 to September 2006, he served as Director, Mobile Operations, at Corbis Corporation, a provider of visual content and rights services. Eric began his career as an auditor at Deloitte & Touche LLP and is a graduate of Western Washington University and the University of Washington.
Head of Emerging Businesses
Ricardo Larroude joined APFM in 2019 and brings more than 15 years of business leadership to the company. He leads the Emerging Businesses, which are focused on driving growth outside the core business. Today the businesses include Home Care, International Operations (UK’s Tomorrow’s Guides) and our CRM business focused on the senior living communities (eYGL). Ricardo also leads future green/brownfield and M&A activity in these areas.
Why A Place for Mom
“I joined A Place for Mom for the opportunity to partner with an amazing team and make a substantial positive impact in the senior living world. I believe caring for our loved ones is one of our key responsibilities and am passionate about building an innovative platform that can materially improve people’s lives.”
Ricardo started his career in investment banking and spent over ten years in private equity and venture capital investing, first at Liberty Associated Partners and later at Apollo Global Management. In his private equity career Ricardo was responsible for prospecting and executing new investments, managing portfolio companies, evaluating and executing rollup opportunities and managing investment exits. From 2017 to 2019, Ricardo was at Anheuser-Busch Inbev in Global Corporate Finance where he led key corporate initiatives including capital structure management, financial risk management and financial infrastructure and process upgrade. Ricardo graduated from Fundação Getulio Vargas in São Paulo, Brazil and has a broad business background, having worked in various leadership positions over the last 18 years.