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Meet Our Leadership Team

Sean Kell

Sean Kell

Chief Executive Officer

Sean Kell is Chief Executive Officer of A Place for Mom, Inc. In this role he is responsible for the strategic vision, operations and overall management of the company.

Why A Place for Mom

"After nearly 20 years of leading marketing, sales and e-commerce teams at Starbucks, IBM, hotels.com and Expedia, I was ready to move on to a new challenge where I could combine my passion for leadership and innovation with a business that has an inspiring purpose – a purpose to really help people. Sure, helping people find the right hotel or the best cup of coffee was fun, but not emotionally rewarding. I didn’t feel like I was really making a difference. More >>

"In late 2010, I heard about A Place for Mom and immediately remembered when my parents were in search of assisted living and memory care for my grandparents. The process was very difficult, time-consuming and emotionally draining. It impacted the whole family. Like most folks, my parents and I drove around town looking for “a place for Nana.” We found a place but it wasn’t right. Then we found another, and another, and none of these met our needs. It was stressful and disheartening. Finally, after months of research and dozens of visits, we found a local advisor who knew the ins and outs of senior care and helped us find a great place for Nana. It was such a relief.

"I joined APFM in 2011 to help people across the country find the right assisted living, memory care or homecare community for their mom or dad, and avoid the stressful process my own family went through. I am now rewarded each and every day with letters from families thanking us for our service. What a great feeling to know I am with a company that is truly making a difference.”

Credentials

Prior to joining A Place for Mom, Sean spent three years as Senior Vice President and General Manager of Expedia.com, where he managed the world’s largest online travel site, including all aspects of brand marketing, online marketing, e-commerce operations, call center operations, finance, HR and product development. His teams also managed the Expedia affiliate business, strategic marketing partnerships, and the loyalty points/high value customer programs. More >>

Before his role leading Expedia.com, Sean spent two years in Dallas, Texas as Senior Vice President and General Manager of hotels.com, the largest hotel-focused online travel site in the US.

Prior to joining Expedia, Inc., Sean spent four years at the Starbucks Coffee Company in Seattle where he held various executive and general management positions in the company’s wholesale division. He led the businesses focused on the office coffee, e-commerce, government and military markets.

Before Starbucks, Sean spent five years at McKinsey & Company (in Los Angeles, Seattle and London) serving clients in the high-tech, financial and retail industries. His work focused on the areas of corporate strategy, e-commerce, sales force effectiveness and customer care/call centers.

Sean holds a Masters in Business Administration (MBA) from the University of Chicago and a Bachelor of Science in Electrical Engineering from the University of Southern California.

Camille Cleveland

Camille Cleveland

Senior Vice President and General Counsel

Camille Cleveland is Senior Vice President and General Counsel of A Place for Mom, Inc. In this role, she is responsible for the Company’s legal affairs and corporate development, and assists with the development of company strategy as a member of the company’s senior leadership team. She also focuses on legal issues in the long term health care industry, as they impact both families and A Place for Mom partners.

Prior to joining A Place for Mom, Camille spent more than three years in Chicago as Vice President and General Counsel of Papyrus-Recycled Greetings, Inc., a wholly owned subsidiary of American Greetings Corporation. In this role she coordinated the restructuring and subsequent sale of the company to American Greetings in 2009. Thereafter, she led a wide variety of projects, including the post-acquisition corporate integration project and the company’s international legal initiatives, including corporate restructuring in the UK and Australia. She was responsible for the negotiating and drafting of the company’s retail contracts, artist licenses and leases. More >>

Before Papyrus-Recycled Greetings, Camille spent two years in Melbourne as Senior Australasian Legal Counsel for Ticketmaster Australasia. While there, she was responsible for a broad range of legal matters relating to Ticketmaster’s operations in Australia and New Zealand, as well as negotiating leases and contracts for the company and its wholly foreign owed entity in China.

Prior to joining Ticketmaster, Camille gained valuable experience during her six years at Entertainment Publications, Inc., an online and offline marketer of consumer discount membership and fundraising products. She managed the company’s extensive real estate portfolio, trademark and patent portfolio, employment and commercial litigation, and the corporate communications staff. She also played a key role on the company’s senior leadership team for corporate strategy matters and handled all legal affairs relating to the successful sale of the company to publicly-traded InterActiveCorp in 2003.

At Big Boy Restaurants, Inc., Camille worked for several years as Executive Vice President and General Counsel, handling litigation, franchise and license agreements, a multi-state real estate portfolio and trademark matters. At Big Boy, she played a critical role with the creditor’s committee during the company’s workout and restructuring in 2000.

Camille received her Juris Doctorate from Wayne State University Law School in Detroit and has a Bachelor of Arts in History and Political Science from Albion College.

Ted Ellis

Ted Ellis

Chief Information Officer and Vice President of Technology

Ted Ellis was named Chief Information Officer (CIO) and Vice President of Technology of A Place for Mom, Inc. in April 2015. In this role he is responsible for the strategic vision, operations and overall management of the company’s technology division. He is particularly passionate about establishing operational excellence programs leading to increased efficiencies, reduced costs and improved customer satisfaction.

Why A Place for Mom

“I enjoy bringing innovative solutions to the senior living industry. At APFM we are uniquely positioned to provide matching solutions for our customers who are families in search of Senior Living options throughout the United States and Canada. AFPM has also allowed me to lead a dynamic engineering team who are driving innovation in the senior living space through our extensive Partner Web Service integrations. Personal satisfaction is also gained through the knowledge that our SaaS platform powers millions of impressions and matches for our ever growing customer base."

Credentials

Ted has more than 18 years of experience in the technology space including providing solutions in the e-commerce, supply chain, search and mobile platform environments. He believes in building and operating a team of technology innovators who are challenged every day to provide a higher level of customer service and technical solutions that power our ever growing business. Innovation while utilizing a cloud infrastructure is one of the keys to his strategic roadmap approach. More >>

Culture is an important part of the DNA at A Place for Mom so Ted encourages technical teams to enjoy an agile development environment—with a strong emphasis on peer review. Transparency through inspection is also a key value of our engineering core and is accomplished daily through operational excellence reviews.

Prior to joining A Place for Mom, Ted was the Director of Order Fulfillment at Drugstore.com a division of Walgreens. Prior to Drugstore.com, Ted led e-commerce supply chain programs at Amazon.com including a network of providers for Target.com. He also has extensive experience with mobile platform providers via his past technical portfolio management positions at Motricity and Infospace.com

Ted holds a Bachelor of Arts in Computer Science from Rhode Island College. He also earned his Certified Project Manager credentials from the Project Management Institute (PMI).

Allen Hsieh

Allen Hsieh

Chief Financial Officer

Allen Hsieh was named Chief Financial Officer of A Place for Mom, Inc. in April 2015. Allen is responsible for the financial operations of the company, including accounting, financial planning and analysis, treasury, taxation and investor relations. He influences strategies for growth so the company is positioned to reach more families in need of senior living services.

Why A Place for Mom

“In 2008, my siblings and I were faced with the difficult task of finding an assisted living community for our parents. It was a time-intensive process finding the perfect place and we were unaware there was a service like A Place for Mom that could have helped us. I was uncomfortable and unsure about what this new chapter would be like for my parents. It turns out that my worries were for naught– the transition to assisted living has been nothing but a positive experience for my parents and our whole family. At some point in time, many people will need the assistance APFM provides. I see many areas for growth and innovation within APFM and look forward to helping the company be in a strong position to continue to help others.”

Credentials

Allen is a senior finance executive with more than 25 years of experience having served as the Chief Financial Officer for two publicly traded companies, Flow International and InfoSpace, Inc., and as a partner with PricewaterhouseCoopers LLP. His broad financial background spans various industries and functions including all aspects of financial operations, reporting and internal controls; as well as M&A, taxes, and raising capital. He also has extensive experience in successfully managing relationships with boards of directors and their various committees, investors and others in the investment community.

Allen attended the University of Washington where he received a Bachelor of Arts in Business Administration.

Jennifer Mellet

Jennifer Mellet

Senior Vice President of Sales

Jennifer Mellet was named Senior Vice President of Sales at A Place for Mom, Inc. in December 2013. She is responsible for driving revenue strategy and growth for the family advisement team, which includes more than 300 Senior Living Advisors who help families find senior care each year. Additionally, she is responsible for leading company’s professional referral network.

Why A Place for Mom

“My mother passed away from Alzheimer’s disease a few years ago, and my family and I witnessed what she went through. It’s such a horrible disease and one I wish no one had to experience. My dad and I didn’t know there was a resource like A Place for Mom when he was caring for my mom. I wanted to assist others going through this struggle like my family did and working with a company like APFM is a way for me to do that. Our Senior Living Advisors are truly focused on helping families through the most challenging decisions, and I am so glad I can be a part of that each day.”

Credentials

Prior to joining A Place for Mom, Jennifer worked at Expedia Inc. Most recently, as Senior Director of New Channel Sales at Expedia, where she was responsible for managing the partnership with Groupon. Previously, she served as Director of Affiliate Relations for the Expedia Affiliate Network and then moved into the role of Senior Director of Market Development at the company. More >>

Prior to Expedia, Jennifer was Director of Customer Retention at Xspedius Communications, a competitive local exchange carrier which gave businesses an alternative to the larger telecommunications providers. She also held a Customer Excellence Manager position at Lucent Technologies, a leading telecommunications company, where she started her career in 1996.

Jennifer holds an MBA from the University of Texas at Dallas, and two bachelor’s degrees from San Diego State University.

Edward Nevraumont

Edward Nevraumont

Chief Marketing Officer

Edward Nevraumont was named Chief Marketing Officer of A Place for Mom, Inc. in March 2014. In this role, he oversees marketing and the company’s overall business strategy.

Why A Place for Mom

“I never got to meet my Grandmother-in-law before her dementia set in, so every month during our regular visit I was introduced to her all over again. The dementia took her ability to form new mid-term memories, but she kept her long-term ones. I seemed to be the only family member she didn’t know. The good news was I got very good at making her laugh at the same stories again and again. More >>

When Grandmom took a fall and needed more supervision than her assisted living community could provide, the family struggled to find the right solution. Grandmom needed access to 24-hour assistance yet was still independent in many ways – she still did her own gardening! I learned through the experience how complicated senior housing options can be; because most people go through it only once they never develop experience in how to navigate through their choices.

While I have enjoyed my prior roles, I am very happy to now to be at a company that helps people through one of the most important and challenging moments in their life.”

Credentials

Before joining A Place for Mom, Ed was Vice President, Customer Loyalty & Database Marketing at Expedia, the world’s largest travel company. Previously, he was at McKinsey & Company, a global management consulting firm, where he specialized in operations, marketing, and strategy.

Ed holds an MBA from The Wharton School of the University of Pennsylvania. He also earned both a master’s degree in industrial relations and a Bachelor of Science in Physics from Queen’s University in Canada.

Follow Ed: Twitter | LinkedIn | Google +

Dan Willis

Dan Willis

Senior Vice President of Partner Services

Dan Willis is the Senior Vice President of Partner Services at A Place for Mom. Since January 2010, he has helped senior living providers achieve greater value and results from their relationship with A Place for Mom. The Partner Services Team develops educational/training opportunities, tracking tools, and dynamic reporting mechanisms which help A Place for Mom's provider partners respond in a more consistent, timely and effective way to every family referred, thereby resulting in more move-ins to their communities.

Why A Place for Mom

“For more than 20 years, I have worked in the senior living industry in the U.S. and Japan, with all care types – independent living, assisted living and memory care. This actually resulted from my previous involvement in acute healthcare marketing and consulting. More >>

As I was working in the acute care space, I realized that in addition to the medical treatments received in inpatient and outpatient settings, the care and supportive services received post-discharge were critical to the overall healing of the individual. In many cases, senior patients were unable to return to their own homes and needed to step down to a rehab facility, and then to some type of assisted living care. I decided to shift my focus from acute care to senior care and joined Brim and Associates, whose senior living portfolio later became Encore Senior Living.

While leading the Sales and Marketing function at Encore, I started working with several referral providers, including A Place for Mom. I realized and valued how they were helping to expand the reach of senior living/care and allowing us to connect with more people than we could do alone.

Impressed by what I saw from A Place for Mom, I eventually decided in 2010 to transition from being a partner of APFM to working directly for the company and supporting their largest partner providers of senior living services. I have been pleased to help many of these excellent providers better understand and engage in their partnership with APFM, helping us to work together to reach and meet the needs of more families. As we help our partners grow and help more seniors in needs, it brings me great satisfaction to know that more families are receiving the peace of mind that comes from seeing their loved ones enjoy a higher quality of life.”

Credentials

Dan comes to APFM with an extensive background in independent living, assisted living, specialty memory care and acute healthcare. He was Vice President of Marketing at Encore Senior Living and Senior Star Living, two of the country’s most innovative regional senior living companies, and also helped developed two ground-breaking senior living properties in Japan.

Dan received his MBA at the Marriott School of Management at Brigham Young University and consulted in management strategy with Bain and Company prior to discovering his passion for senior living.

Gavin Woody

Gavin Woody

Vice President of Operations

Gavin Woody is the Vice President of Operations for A Place For Mom. He is responsible for a team of more than 200 Senior Resource Coordinators who direct families to the appropriate members of our advisement team. He is passionate about improving the customer experience by implementing world-class technology, streamlining processes, and hiring people who are passionate about helping our families.

Why A Place for Mom

“When my grandmother began having challenges living by herself, our family struggled with what to do. Like many people, we simply drove around neighborhoods looking for a place which might be able to care for her. We were very confused with the various types of communities and found it hard to assess how well each one operated. Although we finally found a place where she was happy, the entire process was very stressful for our family. I only wish we would have known about the amazing service A Place for Mom provides. I feel fortunate to now be able to apply the skills I’ve learned over my career towards helping families have an easier time finding the right care for their loved ones.”

Credentials

Prior to joining A Place for Mom, Gavin led Customer Service Operations at Egencia, Expedia’s corporate travel company. Previously, he was at McKinsey & Company, a global management consulting firm, where he specialized in operations for technology, health care, and energy companies. He is also a combat veteran, having served in Operation Iraqi Freedom with the 173rd Airborne Brigade as an Army infantry captain.

Gavin holds an MBA from the Stanford Graduate School of Business and a Bachelor of Science, with honors, in Mechanical Engineering from the United States Military Academy at West Point.

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