Meet Our Leadership Team
Chief Executive Officer
Sean Kell is Chief Executive Officer of A Place for Mom, Inc. In this role Kell is responsible for the strategic vision, operations and overall management of the company.
Why A Place for Mom
"After nearly 20 years of leading marketing, sales and e-commerce teams at Starbucks, IBM, hotels.com and Expedia, I was ready to move on to a new challenge where I could combine my passion for leadership and innovation with a business that has an inspiring purpose – a purpose to really help people. Sure, helping people find the right hotel or the best cup of coffee was fun, but not emotionally rewarding. I didn’t feel like I was really making a difference.
"In late 2010, I heard about A Place for Mom and immediately remembered when my parents were in search of assisted living and memory care for my grandparents. The process was very difficult, time-consuming and emotionally draining. It impacted the whole family. Like most folks, my parents and I drove around town looking for “a place for Nana.” We found a place but it wasn’t right. Then we found another, and another, and none of these met our needs. It was stressful and disheartening. Finally, after months of research and dozens of visits, we found a local advisor who knew the ins and outs of senior care and helped us find a great place for Nana. It was such a relief.
"I joined APFM in 2011 to help people across the country find the right assisted living, memory care or homecare community for their mom or dad, and avoid the stressful process my own family went through. I am now rewarded each and every day with letters from families thanking us for our service. What a great feeling to know I am with a company that is truly making a difference.”
Prior to joining A Place for Mom, Kell spent three years as Senior Vice President and General Manager of Expedia.com, where he managed the world’s largest online travel site, including all aspects of brand marketing, online marketing, e-commerce operations, call center operations, finance, HR and product development. Kell’s teams also managed the Expedia affiliate business, strategic marketing partnerships, and the loyalty points/high value customer programs.
Before his role leading Expedia.com, Kell spent two years in Dallas, Texas as Senior Vice President and General Manager of hotels.com, the largest hotel-focused online travel site in the US.
Prior to joining Expedia, Inc., Kell spent four years at the Starbucks Coffee Company in Seattle where he held various executive and general management positions in the company’s wholesale division. Kell led the businesses focused on the office coffee, e-commerce, government and military markets.
Before Starbucks, Kell spent five years at McKinsey & Company (in Los Angeles, Seattle and London) serving clients in the high-tech, financial and retail industries. His work focused on the areas of corporate strategy, e-commerce, sales force effectiveness and customer care/call centers.
Kell holds a Masters in Business Administration (MBA) from the University of Chicago and a Bachelor of Science in Electrical Engineering from the University of Southern California.
Chief Sales Officer
Sunil Bhatt was named Chief Sales Officer of A Place for Mom, Inc. in June 2011. Bhatt is responsible for driving revenue strategy and growth. He oversees the company’s Senior Living Community partnerships, hospital and other health care provider referral relationships, and its national network of more than 200 Senior Living Advisors who help more than 200,000 families in the U.S. find senior care each year.
Why A Place for Mom
“My passion is health care. I was a pre-med student in college and then spent nearly 10 years in health care supporting the fields of psychiatry, epilepsy, sleep disorders and cardiology. I came to APFM because I believe senior living, and caregiving in general, are some of the biggest challenges our health care system will face over the next 10-20 years as the population ages and lives longer.
I wanted to be part of the solution and felt my experience in healthcare and the Internet, along with general/sales management would be a perfect skill set to bring to this industry. I am glad I did. The vision of A Place for Mom and the positive feedback we receive from families every day never fails to energize me each morning. Little did I know that not long after joining the company I would need to find care for my own father when his health unexpectedly started to fail. I become an A Place for Mom customer and it was a phenomenal learning experience, and a tremendous help to me and my siblings."
Prior to joining A Place for Mom, Bhatt worked at Expedia.com, the world’s largest travel company. Most recently, as Vice President and General Manager of its Expedia Affiliate Network, Americas division, he was responsible for all private label and many co-branded partnerships for Expedia.com and Hotels.com. Previously, he served as Vice President, Business Development of Hotels.com and then transitioned into the role of Vice President, Affiliate Marketing at the Company.
Prior to Expedia, Bhatt was Vice President, Business Development of CCBN, a Boston- based Company that offered Web-based solutions to enable companies to communicate with their investors. He also held a sales leadership positions at DigiTrace Care Services, a leading sleep service company, and started his career in sales at Eli Lilly, a pharmaceutical business and the Xerox Corporation.
Bhatt holds a bachelor's degree from Brown University.
Chief Information Officer and Senior Vice President of Technology
Clifford Cancelosi was named Chief Information Officer (CIO) and Senior Vice President of Technology of A Place for Mom, Inc. in April 2013. In this role he is responsible for the strategic vision, operations and overall management of the company’s technology division. He is particularly passionate about establishing operational excellence programs leading to increased efficiencies, reduced costs and improved customer satisfaction.
Cancelosi has more than 20 years of experience building and operating technology solutions, establishing disciplined engineering processes and teams, creating a data driven culture, identifying and re-mediating bottlenecks preventing the business from scaling, and envisioning innovative solutions that grow the business and delight customers.
Prior to joining A Place for Mom, Cancelosi was the Vice President of Technology and CIO at drugstore.com. Prior to drugstore.com, Cancelosi led consulting engagements at Walmart.com and Target.com and before that spent approximately seven years at Amazon.com in senior leadership roles in the Fulfillment Operations and Merchant Technologies divisions.
Cancelosi holds a Bachelors of Arts and Sciences in Accounting and Computer Science from the University of Washington and a Master of Healthcare Administration from the Carlson School of Management at the University of Minnesota.
Chief Financial Officer
Tracy Knox was named Chief Financial Officer (CFO) of A Place for Mom, Inc. in April 2013. With nearly 20 years of experience, Knox is responsible for overseeing the company's operating and capital plans in addition to assisting with development of the company's strategy.
Why A Place for Mom
“Since I was a little girl, I’ve known my mom to be the one who takes care of everyone. She was always running over to someone’s house – family or neighbor – to lend a helping hand, provide a meal or listen to someone’s problems over a cup of coffee. I saw my mom take this caring spirit to a whole new level when she moved my grandmother into her Florida home. Over the years, I have listened to my mom describe the decline in my grandmother’s health, the onset of her dementia and the extra time and effort it was taking to care for her. But it wasn’t until I saw my grandmother at a recent family wedding that I truly understood what was happening, and the toll caring for her was taking on my mom. I also I noticed how this role reversal was affecting my mom’s relationship with my grandmother. I returned to Seattle and encouraged my mom to find some help.
It was not long after this family get together that I received a call about an opportunity with A Place for Mom. I met with Sean Kell, the CEO, and was inspired by the mission of the company to help people. People just like my mom and grandmother. Realizing this personal connection to the company’s purpose made it easy to choose A Place for Mom as the place for me.”
Previously, Knox served as CFO at drugstore.com, where she was responsible for financial planning and strategic analysis, business development and investor relations. In addition, she has experience in diverse industries including software development, multi-channel retail, e-commerce and telecommunications. Prior to joining drugstore.com, she held senior financial leadership roles at Western Wireless International, Freeinternet.com, and PriceWaterhouseCoopers and received a Bachelor of Science in Business from Indiana University.
Senior Vice President and General Counsel
Camille Cleveland is Senior Vice President and General Counsel of A Place for Mom, Inc. In this role, she is responsible for the Company’s legal affairs and corporate development, and assists with the development of company strategy as a member of the company’s senior leadership team. She also focuses on legal issues in the long term health care industry, as they impact both families and A Place for Mom partners.
Prior to joining A Place for Mom, Ms. Cleveland spent more than three years in Chicago as Vice President and General Counsel of Papyrus-Recycled Greetings, Inc., a wholly owned subsidiary of American Greetings Corporation. In this role she coordinated the restructuring and subsequent sale of the company to American Greetings in 2009. Thereafter, she led a wide variety of projects, including the post-acquisition corporate integration project and the company’s international legal initiatives, including corporate restructuring in the UK and Australia. She was responsible for the negotiating and drafting of the company’s retail contracts, artist licenses and leases.
Before Papyrus-Recycled Greetings, Ms. Cleveland spent two years in Melbourne as Senior Australasian Legal Counsel for Ticketmaster Australasia. While there, she was responsible for a broad range of legal matters relating to Ticketmaster’s operations in Australia and New Zealand, as well as negotiating leases and contracts for the company and its wholly foreign owed entity in China.
Prior to joining Ticketmaster, Ms. Cleveland gained valuable experience during her six years at Entertainment Publications, Inc., an online and offline marketer of consumer discount membership and fundraising products. She managed the company’s extensive real estate portfolio, trademark and patent portfolio, employment and commercial litigation, and the corporate communications staff. She also played a key role on the company’s senior leadership team for corporate strategy matters and handled all legal affairs relating to the successful sale of the company to publicly-traded InterActiveCorp in 2003.
At Big Boy Restaurants, Inc., Ms. Cleveland worked for several years as Executive Vice President and General Counsel, handling litigation, franchise and license agreements, a multi-state real estate portfolio and trademark matters. At Big Boy, she played a critical role with the creditor’s committee during the company’s workout and restructuring in 2000.
Ms. Cleveland received her Juris Doctorate from Wayne State University Law School in Detroit and has a Bachelor of Arts in History and Political Science from Albion College.
Senior Vice President of Marketing
Edward Nevraumont was named Senior Vice President of Global Operations and Strategy of A Place for Mom, Inc. in July 2011. In this role, Nevraumont oversees marketing, a 150-person call center and the company’s overall business strategy.
Why A Place for Mom
“I never got to meet my Grandmother-in-law before her dementia set in, so every month during our regular visit I was introduced to her all over again. The dementia took her ability to form new mid-term memories, but she kept her long-term ones. I seemed to be the only family member she didn’t know. The good news was I got very good at making her laugh at the same stories again and again.
When Grandmom took a fall and needed more supervision than her assisted living community could provide, the family struggled to find the right solution. Grandmom needed access to 24-hour assistance yet was still independent in many ways – she still did her own gardening! I learned through the experience how complicated senior housing options can be; because most people go through it only once they never develop experience in how to navigate through their choices.
While I have enjoyed my prior roles, I am very happy to now to be at a company that helps people through one of the most important and challenging moments in their life.”
Before joining A Place for Mom, Nevraumont was Vice President, Customer Loyalty & Database Marketing at Expedia, the world’s largest travel company. Previously, he was at McKinsey & Company, a global management consulting firm, where he specialized in operations, marketing, and strategy.
Nevraumont holds an MBA from The Wharton School of the University of Pennsylvania. He also earned both a master’s degree in industrial relations and a Bachelor of Science in Physics from Queen’s University in Canada.
Senior Vice President, Partner Services
Dan Willis is the Senior Vice President of Partner Services at A Place for Mom. Since January 2010, Willis has helped senior living providers achieve greater value and results from their relationship with A Place for Mom. The Partner Services Team develops educational/training opportunities, tracking tools, and dynamic reporting mechanisms which help A Place for Mom's provider partners respond in a more consistent, timely and effective way to every family referred, thereby resulting in more move-ins to their communities.
Why A Place for Mom
“For more than 20 years, I have worked in the senior living industry in the U.S. and Japan, with all care types – independent living, assisted living and memory care. This actually resulted from my previous involvement in acute healthcare marketing and consulting.
As I was working in the acute care space, I realized that in addition to the medical treatments received in inpatient and outpatient settings, the care and supportive services received post-discharge were critical to the overall healing of the individual. In many cases, senior patients were unable to return to their own homes and needed to step down to a rehab facility, and then to some type of assisted living care. I decided to shift my focus from acute care to senior care and joined Brim and Associates, whose senior living portfolio later became Encore Senior Living.
While leading the Sales & Marketing function at Encore, I started working with several referral providers, including A Place for Mom. I realized and valued how they were helping to expand the reach of senior living/care and allowing us to connect with more people than we could do alone.
Impressed by what I saw from A Place for Mom, I eventually decided in 2010 to transition from being a partner of APFM to working directly for the company and supporting their largest Partner Providers of senior living services. I have been pleased to help many of these excellent providers better understand and engage in their partnership with A Place for Mom, helping us to work together to reach and meet the needs of more families. As we help our partners grow and help more seniors in needs, it brings me great satisfaction to know that more families are receiving the peace of mind that comes from seeing their loved ones enjoy a higher quality of life.”
Willis comes to APFM with an extensive background in independent living, assisted living, specialty memory care and acute healthcare. He was Vice President of Marketing at Encore Senior Living and Senior Star Living, two of the country’s most innovative regional senior living companies, and also helped developed two ground-breaking senior living properties in Japan.
Willis received his MBA at the Marriott School of Management at Brigham Young University and consulted in Management Strategy with Bain and Company prior to discovering his passion for senior living.