About Us

APFM is dedicated to being a comprehensive senior living resource. We aspire to be leaders in the senior care industry, providing valuable information, resources, and best-in-class customer service to families and partners. Our core values reflect this mission:

• Deliver high-quality service
• Act with honesty, empathy and respect
• Communicate with transparency and authenticity

• Local Experts
  Our advisors provide an insider's view on local care options, senior resources and can help you compare the features of each community.
• Deep Knowledge and Empathy
  With over 200,000 families helped each year, we know each family is unique, our compassionate advisors listen to your story and work with you to understand your loved one's needs.
• Time Saving Resource
  Our advisors connect you with best communities in your area that meet your needs and fit your budget.
• Comprehensive Listings
  More than 18,000 senior care and senior housing properties advertise their services through our site.
• Personalized Assistance
  Our advisors will keep in touch with you throughout the search process -- even after the move to make sure everything is going well.

APFM provides the following services for its families:

• Verifies initial license information if state licensing is required
• Performs annual license reviews and state violation audits of partner communities
• Provides online tools, including My Search and Cost of Care Calculator
• Designates Senior Living Advisors as mandatory reporters for claims of senior abuse or neglect
• Conducts criminal background checks on all A Place for Mom employees

A Place for Mom is paid by the participating communities and providers in our national network, therefore our service is offered at no charge to families. Our Senior Living Advisors are passionate about helping families and committed to delivering best-in-class service.