Joan Lunden
& A Place for Mom

As the official A Place for Mom spokesperson, Joan Lunden helps families navigate the complex process of finding appropriate senior housing for their loved ones. Ms. Lunden, a mother of seven, draws from her own experience of trying to find the right senior care living option for her own mother.

Discussing health, housing, or finances with a parent can be intimidating to everyone involved – but it doesn’t have to be. I’m Joan Lunden and I’ve teamed up with A Place for Mom to help prepare you for these conversations. We’ve gathered top experts in health, well-being, finance, legal and cognition to help you ask the right questions. Our experts will guide you through these important topics with your aging loved ones. In addition, I’ve added a few helpful tips on how to keep the conversation positive and productive. Download the Having Tough Conversations Guide to get started.


Joan Lunden
Former Host of “Good Morning America”

Joan Lunden &
A Place for Mom

Joan Lunden first got involved in senior living when she became responsible for her mother’s care many years ago, and the topic has remained close to her heart ever since. Millions have come to associate Joan with their own search for senior living because of her role as A Place for Mom’s official spokesperson.

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