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Tatyana Zlotsky to Become Chief Executive Officer of A Place for Mom

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Larry Kutscher Elevated to Chairman of the Board in Planned Leadership Succession

New York (April 15, 2024) – A Place for Mom, Inc. (“APFM” or the “Company”), the leading senior care advisory service in North America, today announced that President Tatyana Zlotsky has been appointed Chief Executive Officer and will join the Company’s Board of Directors. Chief Executive Officer Larry Kutscher will transition to Chairman of the Board and continue to provide strategic oversight of the Company’s growth plans. These changes are a culmination of a thoughtful, planned succession process and are effective May 2, 2024.

Zlotsky brings over 20 years of experience driving strategic business outcomes, operational excellence, and innovation. She joined APFM in 2019 as CMO, serving in successive leadership roles since that time, including most recently as President and Chief Revenue Officer. Since joining APFM, Zlotsky has enhanced the Company’s focus on customers’ needs and successfully led the sales and customer teams while significantly expanding APFM’s home care business. In her role as CEO, Zlotsky will develop and lead the Company’s strategic vision, operations, and management as it continues to grow and expand its offerings across the continuum of senior care.

“A Place for Mom plays a key role in working with our 17K+ community customers and home care providers to support the 50M+ family caregivers in the U.S., providing personalized guidance to help them make the right senior care decisions,” said Zlotsky. “I’m thankful to Larry and the Board for this exciting opportunity. We have a strong foundation in place, and I look forward to leading our talented, mission-oriented team in our next phase of growth.”

“It has been a privilege to lead APFM over the past five years. We delivered strong revenue growth and assembled a world-class team, all in service of fulfilling the needs of underserved family caregivers,” said Kutscher. “Tatyana has been a driving force of our success. I am proud to transition the leadership of the Company to Tatyana and am confident APFM is in great hands. She is the right leader for the next phase of our continued growth, and I look forward to continuing to work with her in my role as Chairman.”

About Tatyana Zlotsky

Prior to her current role as President and Chief Revenue Officer, Zlotsky led the sales and marketing teams, accelerating customer acquisition and revenue growth. Zlotsky joined A Place for Mom from American Express, where she spent nine years driving revenue growth in the U.S. Small Business division. Before Amex, Zlotsky held various executive positions at other Fortune 500 companies and technology startups. Zlotsky holds an MBA in marketing and finance and a bachelor’s degree in marketing from Rutgers University School of Business.

About Larry Kutscher

Kutscher has served as the CEO of A Place for Mom since 2019, reshaping the Company for growth by building a high-performing team and leading significant strategic investments to deliver on caregiver and community needs. Kutscher has over 30 years of executive leadership and experience driving transformation and growth within data and technology companies. Prior to joining A Place for Mom, Kutscher was CEO of TravelClick, where he more than doubled the Company’s revenue and earnings during his tenure. He also has served as CEO of Register.com, General Manager of the Small Business Group at Dun & Bradstreet, Managing Director with Goldman Sachs Wealth Management, and held various leadership roles at American Express, where he started his career. Kutscher also currently serves as chair of the Board of HireRight and sits on the Board of Directors of Wish.com. Kutscher earned an MBA from Columbia Business School and a bachelor’s degree in political science from Brown University.

About A Place for Mom

A Place for Mom is the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s leading senior advisory service, A Place for Mom has a mission to enable caregivers to make the best senior living decisions. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior living solution for their loved ones across home care, independent living, memory care, assisted living, and more. A Place for Mom’s service is provided at no cost to families because it is paid for by the senior living communities and home care providers in its network. For more information, please visit aplaceformom.com.

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