A Place For Mom Names Larry Kutscher Chief Executive Officer

Kutscher Brings More Than 30 Years’ Experience Successfully Building and Scaling Industry-Defining Digital Businesses

A Place for Mom, Inc. (APFM), the largest senior-living referral service in North America, announced that Larry Kutscher has joined the Company as chief executive officer and APFM’s Board as a director, effective immediately. As APFM’s chief executive, he will drive the strategic vision, operations and management of the Company as it continues to build upon its position as an industry leader in providing guidance to families navigating pivotal life decisions around senior care. Kutscher succeeds Sean Kell, who has stepped down from his role as chief executive and will continue to serve as a senior advisor to the Company.

“APFM has built a differentiated technology platform with a data-driven approach for providing families with vital tools to make informed senior care decisions,” said Mr. Kutscher. “As CEO, I will focus on enhancing APFM’s strong partnerships, investing in our products and technology, and creating value for users, partners, employees and investors. I look forward to working closely with APFM’s team to capitalize on the many opportunities ahead and expand this vital service to provide better access, coordination and quality of care for the families we serve.”

Kutscher is a veteran CEO who successfully led multiple digital, technology and services businesses through significant periods of growth and value creation over the course of his more than 30-year career. Most recently, Kutscher served as CEO of TravelClick, a leading global travel technology and data provider. Under his leadership, TravelClick experienced significant growth, doubling its revenue and earnings through the creation of unique, tech-enabled products. Additionally, Kutscher oversaw five successful acquisitions and transitioned the business to a subscription model.

“Larry is a world-class executive with a long track record of building and scaling industry-defining digital businesses through a results-oriented mindset and focus on innovation,” said Anton Levy, member of the APFM Board of Directors and Managing Director and Global Head of Internet & Technology at General Atlantic, a significant shareholder of APFM. “Having experienced solid growth over the last few years, APFM is at an inflection point, with new challenges and compelling opportunities as consumer research continues to shift online and demand for high quality senior care increases. We are thrilled to have someone of Larry’s caliber to lead APFM into its next phase of growth.”

Adam Karol, member of the APFM Board of Directors and Managing Director at Silver Lake, also a significant shareholder of APFM, added, “We are excited to welcome Larry to the APFM team. After a thorough and thoughtful search, the Board of Directors agreed that Larry is the ideal person to lead APFM to the next level of performance. He is a seasoned leader, and his deep experience and operational expertise with online, tech-enabled services will enable him to maximize the potential of APFM and its powerful platform.”

Levy and Karol added, “On behalf of the Board, we are grateful for Sean’s contributions, which have helped countless families across the country find the right independent, assisted living, and memory care communities or homecare services for their loved ones. We are pleased that APFM will continue to benefit from his knowledge of the business and thoughtful insights as an advisor.”

Sean Kell said, “It has been a privilege to lead APFM for the past eight years, and I am proud of the great work our team has done for families across North America. I look forward to assisting Larry and the Board during this transition and am confident APFM will continue to thrive for many years to come.”

Larry Kutscher Biography
Kutscher most recently served as chief executive officer of TravelClick, where he drove the Company’s overall strategic direction and vision from 2010 through 2018. Kutscher led the creation of a unique suite of technology solutions for TravelClick’s 38,000+ hotel customers worldwide, which more than doubled the Company’s revenue and earnings during his tenure. Prior to TravelClick, Kutscher served as chief executive officer of Register.com where he evolved the domain name company into a small business services organization with a focus on being the “web department” for small businesses. Prior to joining Register.com, Kutscher served as senior vice president and general manager of the Small Business Group at Dun & Bradstreet, where he helped the Company expand its digital offerings, including the acquisition and development of Hoovers, a leading provider of sales and marketing intelligence. Previously, he was managing director with Goldman Sachs Wealth Management and spent 12 years at American Express. Kutscher earned an MBA from Columbia Business School and a Bachelor’s degree in political science from Brown University.

About A Place for Mom
A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a quickly growing organization with over 500 senior living experts connecting more than 300,000 families every year to one of our community customers.