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A Place for Mom and Elara Caring Join Forces to Support Families in Need of Senior Care

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Partnership to Expand Access to Individualized, High-Quality in-Home Care Services

NEW YORK (June 13, 2023) – A Place for Mom (APFM), the leading online platform and trusted advisory service for senior care in North America, is supporting families in need of in-home care through a partnership with Elara Caring, the full-scale, multi-state home health provider of clinical and personalized services across the patient continuum. The collaboration will provide mutual support to both A Place for Mom’s referral network and Elara’s Personal Care Services division, which offers assistance with activities of daily living wherever individuals call home.

The two organizations established their partnership following a pilot program that demonstrated the tremendous need for Elara’s services within A Place for Mom’s in-home care network. The program is now rolling out across the 10 states in which Elara offers Personal Care Services: Illinois, Indiana, Louisiana, Massachusetts, Michigan, Missouri, New Jersey, New York, Oklahoma, and Texas.

“With the rapidly growing demand for in-home care services, we’re thrilled to welcome Elara Caring into our provider network,” said James Thorman, Vice President of Home Care at A Place for Mom. “Elara’s responsiveness to families and ability to activate in-home care services, often within 24-48 hours, makes it a great choice for A Place for Mom’s families who need quick and very dependable local home care providers.”

“At Elara, innovation has been our North Star as we’ve led the way in reimagining the model for home healthcare through a high-touch, high-tech, and data-driven approach that keeps patients healthy and out of the hospital, reduces costs through personalized care and condition management, and improves outcomes for everyone involved,” said Scott Powers, Chairman and CEO at Elara Caring.  “The ways in which A Place for Mom helps families navigate and reduce the complexities of seeking care through insight-driven, personalized solutions aligns very well with our approach, and we are delighted to engage in this partnership as we continue to advance our life-changing mission.”

A Place for Mom and Elara Caring will also work together to place families in senior living facilities who are graduating out of personal home care services. In addition, A Place for Mom will serve as a resource to Elara, connecting them with professional caregivers seeking full-time employment.

About Elara Caring

Elara Caring is one of the nation’s leading providers of home-based care, offering Skilled Home Health, Hospice, Personal Care Services, Behavioral Health and Palliative Care. With a footprint in 17 states in the Northeast, Midwest, and Southwest, it serves more than 60,000 patients and their families across 200 locations. The Elara Caring mission is to deliver exceptional, personalized health care services wherever patients call home. The company accomplishes this by hiring compassionate people who believe in taking care of its patients, clients, care providers and each other. It also offers critical support through the Elara Caring Hospice Foundation, which provides physical, emotional, spiritual and/or social assistance to terminally ill individuals and their families. For more information, visit elara.com.

About A Place for Mom

A Place for Mom is the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s leading senior advisory service, A Place for Mom’s mission is to enable caregivers to make the best senior living decisions. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior living solution for their loved ones across home care, independent living, memory care, assisted living, and more. A Place for Mom’s service is provided at no cost to families because it is paid for by the senior living communities and home care providers in its network. For more information, please visit aplaceformom.com.

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