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The Search for Senior Living: How Gender Influences the Decision Process

Marika Francisco
By Marika FranciscoSeptember 14, 2020
The Search for Senior Living: How Gender Influences the Decision Process

When it comes to searching for senior living arrangements for elderly loved ones, daughters account for around 45% of A Place for Mom’s (APFM) initial inquiries, which is more than twice the number of inquires made by sons, who represent the next most frequent inquirers at 20%. But do women account for a proportional number of actual move-ins? How does the search process differ when daughters or sons assist mothers or fathers? Finally, what search factors result in the highest levels of post-move-in satisfaction? Our data reveals some interesting insights:

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Marika Francisco
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Marika Francisco

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