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"Probably like many who enter into this type of situation, we felt we could do the research and figure everything out for ourselves while trying to find the best care for my father-in-law. After spending some time looking at many websites and talking with several people who we thought could help guide us through this process, we were most impressed with A Place for Mom."

-- Scott Y.

"Thanks so much for calling today! I already feel better about getting my uncle what he wants and needs. You and your company are angels."

-- Karin H.

"I want to thank you for all of your efforts on my behalf in trying to place my husband. You were so diligent in keeping in touch with me and I do appreciate it. It was comforting to have someone I could contact and share my needs with and you fulfilled that completely."

-- Veronica N.

For Immediate Release
Attention: Assignment Editors
Contact: Sarah Mayer
Marketing Director
(206) 802-1512
sarahb@aplaceformom.com

Senior Housing Industry Veteran Joins A Place for Mom, the Nation's Largest Senior Care Referral Service

Senior Housing Industry Veteran Joins A Place for Mom, the Nation's Largest Senior Care Referral Service
A Place for Mom, the Nation's Largest Senior Care Referral Service Selects Senior Housing Professional to Head Texas Team

Seattle, WA – November 13, 2008A Place for Mom a nationwide senior care referral service for options such as assisted living and nursing homes, selected senior housing veteran Rae Krivohlavek as a market development coach. Krivohlavek brings 17 years of sales management experience and will be responsible for developing the mountain region team of eldercare advisors.

"Rae's impressive sales and marketing track record and passion for seniors will help A Place for Mom achieve its mission of connecting every family with the right elder care solution for an aging loved one," said Pamala Temple, president and founder of A Place for Mom.

Prior to joining A Place for Mom, Krivohlavek was the vice president of sales and marketing at Assisted Living Concepts where she managed the sales efforts of over 200 assisted living and retirement communities throughout the United States. Before Assisted Living Concepts, Krivohlavek spent eight years in various sales and marketing positions at Alterra Healthcare. Prior to this Krivohlavek was the corporate sales director for Brookdale Living Communities. Krivohlavek began her career with Classic Residence by Hyatt.

About A Place for Mom
A Place for Mom is the nation's largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 12,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer's care, residential care homes, retirement communities, and home care options. Families can review detailed information about their local elder care providers online, and get free personal, professional assistance by telephone from one of 300 local eldercare advisors. A Place for Mom's referral network of long-term care providers covers more than 3,000 cities in the U.S. For more information, visit www.aplaceformom.com or call 1-866-333-3110.