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A Place for Mom Expands Florida Presence

Leading Senior Housing Referral Service Launches New Team of Advisors, More than Doubles its Partner Network

SEATTLE, Oct. 16, 2012 -- A Place for Mom, Inc. (APFM) has announced its expanded presence in the Florida market, hiring a new team of 16 Advisors who, for the first time in the region, will work one-on-one with families as they seek senior care and housing options for loved ones. Since July 2012, APFM has more than doubled its network of Florida senior living communities, now offering more than 650 referral options to their clients in the Sunshine State.

"We saw a definite opportunity to better assist families, and we are growing rapidly to provide our service to seniors and their loved ones in Florida," said Sean Kell, CEO of A Place for Mom. "It became increasingly clear that families scattered throughout the country, specifically in the Northeast, needed assistance for their moms and dads in Florida. The depth and breadth of information we can provide is unparalleled in this industry, and we are looking forward to helping Floridians through the process of finding the right senior living solutions for their families."

As a nationwide service provider, A Place for Mom closely monitors each region to determine changes in the needs of consumers to ensure it is providing the necessary level of local support and resources. When reviewing company data and making comparisons between the first half of 2011 vs. 2012, analysis clearly showed that consumer requests for senior living options in the state of Florida rose more than 20 percent year-over-year.

"We are often contacted when families reach a crisis point, which leaves them very little time to get educated on their options," said Tami Cumings, senior vice president at A Place for Mom. "There is nothing more satisfying than to see an advisor provide best-in-class counsel to families in need. We are already doing it and look forward to expanding on our success thus far."

Ms. Cumings is responsible for the company's national network of Senior Living Advisors, including the new Florida team. The company is seeking to fill an additional 11 positions in Florida for the Pensacola, Lakeland and Melbourne areas among other markets.

A Place for Mom assists more than 250,000 families per year in the United States and is affiliated with more than 18,000 providers of senior living services, making it the widest reaching service of its kind around the country. Its highly trained network of Senior Living Advisors factor geographical preferences, amenities, family budget, the level of assistance required, nutritional and religious beliefs and more as they provide senior care and housing solutions to the families they assist. 

Since its expansion in Florida, the Advisor team has worked with nearly 1,500 families seeking options in the state and has helped facilitate more than 165 moves into partner communities. By July 2013, APFM anticipates the number of inquiries it receives in Florida to reach nearly 20,000 per year.

In addition to Ms. Cumings, the A Place for Mom's Florida team currently consists of:

• Traci Kiklica, Florida Regional Manager, Tampa
• Michelle Trimble, Tampa/St. Petersburg
• Linda Coleman, Clearwater
• Bennett Balmer, Sarasota/Bradenton
• Stacy Wagner, Tampa
• Kathleen Delgado, Miami
• Olga Giner, Miami
• Sarah Mitchell, Central Florida
• Lisa Sirett, Fort Myers/Naples
• Kim Harris, Fort Lauderdale
• Deborah Antolik, Central Florida
• Mariann Bradley, Daytona Beach
• Harlene Udovich, West Palm Beach
• Diana Oliver, Jacksonville
• Alycia Altman, St. Petersburg
• Crystal Moriera, West Palm Beach
• Andrea Clemens, Orlando