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For Immediate Release
Attention: Assignment Editors
Contact: Sarah Mayer
Marketing Director
(206) 802-1512
sarahb@aplaceformom.com

A Place for Mom, Nation's Largest Assisted Living and Senior Housing Referral Service Announces New Vice President of National Partnership Sales

A Place for Mom, the Nation's Largest Elder Care and Senior Housing Referral Service Hires Industry Veteran as Vice President of National Partnership Sales Former VP of Sales and Marketing of Brookdale Senior Living joins A Place for Mom

Seattle, WA – September 24, 2008A Place for Mom a nationwide senior care referral service for options such as assisted living and nursing homes, announced today that John Schwaner joined the senior management team as Vice President of National Partnership Sales. Schwaner will focus on growing national accounts through the development of strategic partnerships for the major business lines of A Place for Mom, including the company's proprietary lead tracking software designed specifically for the senior housing industry, You've Got Leads.

"We are excited to have John join our team of elder care professionals,"said Pamala Temple, president and founder of A Place for Mom. "John's sales and marketing experience, senior housing industry background and enthusiasm for our mission to help families find the right elder care option, will make him a great part of the senior executive team."

Schwaner is a thirteen year veteran of the senior housing industry. Most recently he was with Brookdale Senior Living where he managed the sales and marketing efforts of over 100 senior housing communities. Before Brookdale, Schwaner lead the sales efforts at American Retirement Corporation. Prior to this Schwaner was the vice president of sales at SunHealth Group. He also served as the vice president of sales and marketing at Merrill Gardens. Schwaner began his career with Johnson and Johnson working in direct sales of surgery devices and wound care.

Schwaner hold a Bachelors of Business Administration and Marketing from the University of Massachusetts. He also has an executive Masters in Business Administration from Belmont University in Nashville Tennessee.

"I'm excited to be joining the A Place for Mom team,"said Schwaner. "There are 78 million Baby Boomers who will be making senior care decisions for themselves or an aging loved one. A Place for Mom and its free services are well positioned to meet the needs of these families and seniors by providing targeted solutions and resources. I am looking forward to applying my senior care experience to help the company meet its goals and assist families across the nation with this important decision. I am also excited to help current A Place for Mom partners achieve and surpass their occupancy goals."

About A Place for Mom
A Place for Mom is the nation's largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 12,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer's care, residential care homes, retirement communities, and home care options. Families can review detailed information about their local elder care providers online, and get free personal, professional assistance by telephone from one of 300 local eldercare advisors. A Place for Mom's referral network of long-term care providers covers more than 3,000 cities in the U.S. For more information, visit www.aplaceformom.com or call 1-866-333-3110.