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"A Place for Mom changed my father's life and his relationship with whoever he comes in contact with. He has made friends there and is glad to have a new TV and cable. I was there earlier this month to check on him and he was still on cloud 9."

-- Delores C.
Found Assisted Living in Detroit, MI

"I want to thank-you very much for all of your help with my father-n-law. I don't know what we would have done without your help. I had no idea that adult living was out there for him. Your agency provides needed service for people like us who had no idea where to turn."

-- Cheryl F.
Found Residential Care Homes in Mission Viejo, CA

"The information and contacts you provided were a great help and support to all the questions on how to deal with both of our parents. Without your help, I don't know where we would have been. Thanks very much and I'm sure that I'll remember you when any of my friends or colleagues ask me about this issue."

-- Hank P.
Found Assisted Living in Baldwin, MD
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Attention: Assignment Editors
Contact: Sarah Mayer
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(206) 802-1512
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A Place for Mom, Nation's Largest Assisted Living and Senior Housing Referral Service Announces New Vice President of Finance

A Place for Mom, Nation’s Largest Assisted Living and Senior Housing Referral Service Announces New Vice President of Finance Former CFO and Interim CEO of Everyday Wireless to Lead Finance Group

Seattle, WA – June 24, 2008 – A Place for Mom announced today that Breslin Longstreth joined the company as Vice President of Finance. Longstreth will oversee the financial performance of the company, help drive planning, reporting, analysis and company strategy, as well as evaluate new business opportunities to grow revenue.

"Breslin is a seasoned entrepreneur with a strong accounting, finance and technology background,” said Pamala Temple, president and founder of A Place for Mom. “He has lead finance teams at both the Fortune 500 level and the early-stage start-up level. As such he brings broad perspective from the roll-up-your-sleeves requirements of a start up to the strategic and systems work of large-cap companies. Breslin will be instrumental in helping us continue the phenomenal growth of A Place for Mom."

Longstreth began his career with Arthur Andersen working in the tax, audit and company valuation practices. He received his MBA with honors from the University of Virginia’s Darden Graduate School of Business. He received his bachelor of arts from the University of Washington with a double major in business and accounting. Longstreth spent four years at Oracle as a senior consultant in enterprise software and later joined the start-up company Everyday Wireless, LLC where he held the roles of CFO for four years in addition to acting as Interim CEO.

“A Place for Mom has created a national industry out of helping baby-boomers find appropriate senior care for their aging parents,” said Longstreth. “The hundreds of thousands of families they’ve already helped find assisted living, nursing homes and senior housing is a testament to value of this service. I’m very excited to help A Place for Mom grow and scale this service to meet the needs of the millions of baby-boomers and seniors whose lives will be improved by finding the right senior care solution.”

About A Place for Mom
A Place for Mom is the nation's largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 12,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer's care, residential care homes, retirement communities, and home care options. Families can review detailed information about their local elder care providers online, and get free personal, professional assistance by telephone from one of 300 local eldercare advisors. A Place for Mom's referral network of long-term care providers covers more than 3,000 cities in the U.S. For more information, visit www.aplaceformom.com or call 1-866-333-3110.