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Joan Lunden & A Place for Mom

As an advocate for seniors and their caregivers, former Good Morning America news anchor Joan Lunden is a perfect partner for A Place for Mom. Joan Lunden is the official A Place for Mom spokesperson as we help families navigate the complex process of finding appropriate senior housing for their loved ones. Ms. Lunden, a mother of seven and caregiver herself, brings a substantive view to her role because she faced many challenges when trying to find the right senior care option for her own mother.

Learn about Joan Lunden Camp Reveille and A Place for Mom's Annual Caregiver Getaway Contest.


"In addition to her stature as a well-respected journalist and author, Joan encapsulates many of the issues our clients face at a highly sensitive time in their lives," said Sean Kell, CEO of a Place for Mom. "As a caregiver, working mother and wife, she brings reality to her insights and a unique ability to empathize with the people she will touch with this platform. We feel there is a great deal of synergy here and very much look forward to a continued collaboration."

"I wish I knew about a Place for Mom when we needed a senior care community for my mom," said Joan Lunden. "Finding the right fit was critical and living out-of-state presented significant challenges. With so much at stake, it was one of the more emotionally trying experiences I have faced. A Place for Mom is giving me a platform to share my story with their clients and help Americans make the right decisions for their loved ones."

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Family Caregivers

Download an Excerpt from Joan Lunden's New Book:

Chicken Soup for the Soul: Family Caregivers

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