Connecting Families to Senior Living

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A Place for Mom FAQ

What is A Place for Mom?

A Place for Mom helps seniors and their families find senior care and housing based on their unique needs and budget.

We are the largest senior living referral service with more than 300 highly trained, experienced and compassionate Senior Living Advisors located in cities across the U.S. and Canada. These Advisors provide personal help and information to those seeking senior living and eldercare.

A Place for Mom is paid by the senior living communities and care providers in our network so our service is provided to consumers at no charge.

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Does A Place for Mom help dads, too?

Yes! We help lots of dads, brothers and uncles too!  We will try and help anyone that needs assistance finding senior care options. Our site A Place for Dad has resources and articles about men and aging.

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Will the community charge me more if I use your services?

This is our favorite question!  We offer our personalized, time-saving service at no charge to you or your family. How is that possible, you ask? A Place for Mom is paid by our participating providers and communities, so we are able to offer you a completely cost-free service with no hidden fees.  

Furthermore, each community that partners with us specifically agrees that it will charge a family the same rate as all other consumers who move in, including being eligible for the same discounts as other families, and it will not charge or try to recover any of APFM's fee from the family. In short, you should not be charged any additional amounts because you used our services.

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How does your service work?

Working with A Place for Mom is as easy as going online or picking up the phone.  After answering a few initial questions you will be connected with a Senior Living Advisor in your local area or near the location where you need to find care.

Your Advisor will ask questions to get an understanding of your personal situation and will then identify and provide a list of the providers and/or communities from our network that meet your needs and budget.

Check out our explainer video below:

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Why should I work with A Place for Mom to find senior care options?

We are the only referral service with a national team of highly experienced, caring and knowledgeable Senior Living Advisors that work one-on-one with families and seniors.  Additionally, we believe our network of more than 17,000 care providers and communities is the largest and most comprehensive. It's these factors that make A Place for Mom unique and sets us apart from other referral services.  

Since our company was founded in 2000, we have helped more than 1 million families find senior care options.  While the families we support are all unique, one common factor is the positive feedback on their experience with A Place for Mom. We receive thousands of letters a year thanking our Advisors for their caring approach, knowledgeable service and detailed follow through. Check out a few here.

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What if I need to look at options in more than one city, state, or province?

No problem! Your Advisor can assist with multiple searches across the U.S. and Canada. That's just another benefit of working with A Place for Mom - we have a comprehensive network of Advisors and communities that work together to share information.

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What is a Senior Living Advisor?

A Senior Living Advisor at A Place for Mom is a knowledgeable, caring and highly experienced professional who helps guide you through every step of the journey of finding senior care and housing.  Their primary role is to help you identify your needs and preferences, and then arm you with information and options so you can make informed and confident decisions.  

Our Advisors are patient and easy to talk to about any senior care situation. They can answer your questions and provide time-saving information throughout the course of your search, including specifics on costs and potential resources to help finance senior care, such as the U.S. Department of Veterans Affairs (VA) Aid and Attendance benefits.

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Do I have to speak with an Advisor? I really just want a list.

There are many services on the Web that will simply generate a list for you based on your desired care type and postal code. The majority of these lists consist of a property name, website and phone number.  You still need to research each one to determine if they really offer what you need and meet your budget requirements.  It can be an overwhelming and time-consuming task.  

The value of working with A Place for Mom is the opportunity to talk with an experienced and caring professional who can save you a ton of time by helping you first identify and prioritize your needs and then find the appropriate options.

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What kind of questions will I be asked?

Your Senior Living Advisor will respectfully ask questions about the care needs of you or your loved one, including current medications, mobility needs, required assistance for activities daily living (dressing, bathing, eating, etc.) and memory function. Additionally, you will discuss geographical preferences, financial requirements, hobbies, desired amenities and other helpful details. This information helps your Advisor to identify the providers and communities from our network that offer the required level of care and services.

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Where do I meet with my Senior Living Advisor?

What's nice about our service is that it can be done on the phone and from the comfort of wherever you choose to call - home, office, car, wherever!

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Can't my Advisor just tell me which option I should choose?

Absolutely not! The role of your Senior Living Advisor is to provide you with information and selected options based upon your individual and personal needs. This helps you to become informed and confidently make the final decision based upon your own likes and preferences. Only you know what's best for you or your loved one.

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Does A Place for Mom endorse or recommend specific communities?

APFM refers families, but does not endorse or recommend any particular community or provider. We communicate to families that it is their sole responsibility to select the appropriate care for a loved one or for themselves. We encourage families to tour and ask questions of each community or provider to ensure that the family selects the one that best meets their specific needs.

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Why does A Place for Mom only refer to communities within its network?

When a community joins our network, we develop in-depth, "insider" knowledge about their current availability, services and amenities, pricing, activities, special events, and other factors. Our Senior Living Advisors visit communities in their local area to experience these features first hand, as well as build relationships with the local staff.

This information, along with the detail provided from families regarding their needs and preferences, enables our Advisors to provide you with important and current information about the options that meet your needs.

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How does A Place for Mom select partners for its network?

APFM accepts new senior living communities in our APFM partner network if they are duly licensed by the applicable state or provincial agency.

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How does A Place for Mom monitor the communities in its network?

For our current senior living partners, APFM conducts a licensing review and violations audit process twice a year. If a current senior living partner loses its license or if we determine that there are recorded violations by the state or province involving serious neglect or endangerment, APFM may suspend or terminate the partner's contractual relationship.

We also collect feedback from families, positive and negative, on the communities in our network through our Advisors, our online search tool for families, and our ratings and reviews site

If you become aware of any information about a community that involves licensing issues or serious neglect or endangerment, please contact A Place for Mom at

If you become aware of any information about a community that should be updated or noted, please contact A Place for Mom at

We encourage families to do their own research on communities. For more information on assisted living licensing and audits, please see our directory of state licensing websites.

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What types of care providers and communities are included in the A Place for Mom network?

A Place for Mom has a network of more than 17,000 providers of senior living services in the U.S. and Canada, which includes independent living, home care, residential care homes, assisted living, specialized memory care and skilled nursing.

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Aren't I missing out on options if you only provide information about the communities/care providers in your network?

Our goal is help educate seniors and their families so they can make informed and confident decisions. We often work with families that have done research and identified options on their own before connecting with A Place for Mom. That's great!  While these options may fall outside our network, we hope that the information and tips learned from A Place for Mom will be helpful when visiting and making comparisons.

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Why do I need to visit a community?

In order to make an informed decision, we strongly encourage that you and your loved one(s) tour the communities that interest you. This allows you to see firsthand the environment you or your loved one might experience on a day-to-day basis.  You'll have the opportunity to meet the staff, engage with other residents, taste the food and enjoy activities of interest.  It's truly a necessary step before you make a decision.

Resources for visiting communities:

Your Senior Living Advisor is a resource for you during this step.  They can help arrange visits and provide you with check lists and questions to ask when meeting with care providers.  After your visit(s), your Advisor will speak with you about your experience, along with your likes and dislikes, and revisit your options based on this feedback.

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Why are the communities you're partnered with so expensive?

Unfortunately, Americans are in a crisis when it comes to senior care. Senior living is expensive and it's usually one of the most difficult decisions a family has to make. To help educate families on the costs associated with care, we created the Senior Care Price Index which is a great resource to learn more about the costs associated with senior living.

Federal law prevents us from referring families to certain senior housing communities if the family desires to use public funds like Medicaid for housing costs. We have compiled tools to assist families with conducting their own independent search for their public funding needs. There are government resources available to help with the search for options. A few are listed here.

  • Administration for Community Living ( ACL brings together the efforts and achievements of the Administration on Aging, the Administration on Intellectual and Developmental Disabilities, and the HHS Office on Disability to serve as the Federal agency responsible for increasing access to community supports, while focusing attention and resources on the unique needs of older Americans and people with disabilities across the lifespan
  • ( This helpful website offers fact sheets, booklets and links to federal websites.
  • U.S. Department of Housing and Urban Development ( Here you can find information on affordable housing for seniors and rental assistance, among other things.
  • The National Council on Aging ( Provides a list of federal and state assistance programs.
  • Department of Veterans Affairs ( Veteran's benefits provide those who have served their country (some benefits extend to their spouses as well) financial assistance during their retirement years. To learn if you are eligible, visit this website and review the information under "Veteran Services."
  • ( A comprehensive guide on disability programs and services, including Social Security benefits and affordable, accessible housing. The website provides links to more than 14,000 resources from federal, state and local government agencies; academic institutions; and nonprofit organizations.

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What do you do with my information?

At A Place for Mom, your privacy is important to us. To provide you with services, we may collect your name, email address, phone number and zip code, personally identifiable information, health information, general financial information, and any other information provided by you or on your behalf to us.  We use this information to provide you services, as well as to send you periodic email and newsletter communications about products and services offered by us or third parties.  When you receive newsletters, emails, or other communications from us, you will have the opportunity to "opt-out" by following the opt-out instructions that we include in the email and/or newsletter we send you.

We may disclose your information to one or more participating providers and communities in order to provide you with the services you've specifically requested. We may disclose your information to one or more third parties with whom we have contracted to provide services to us and/or you. We may share aggregated, anonymous information that includes or is based on your information with third parties.

For more information, please see our Privacy Policy.

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Is there a way to get information without having to give my phone number?

We recognize and respect the sensitivity of sharing information. Please review our Privacy Policy and Terms of Use. The questions we ask on our online form enable us to provide a helpful and informative service to those in need of finding senior living options. Families are welcome to bypass the online form and call 877-311-3040 to speak directly with a Senior Living Advisor. If you simply want to do an initial online search for communities you can do so by clicking on the care type tabs of our website - Senior Housing, Assisted Living, Memory Care and following the search options.

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Why does A Place for Mom call so much?

Many times the families that contact us for help are in an urgent situation, so we try to be proactive and responsive. Please email us at to be removed from our call and email lists.

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