What is A Place for Mom?
A Place for Mom helps seniors and their families find senior
care and housing based on their unique needs and budget.
We are the largest senior living referral service with more than
300 highly trained, experienced and compassionate Senior Living
Advisors located in cities across the U.S. and Canada. These
Advisors provide personal help and information to those seeking
senior living and eldercare.
A Place for Mom is paid by the senior living communities and
care providers in our network so our service is provided to
consumers at no charge.
Does A Place for
Mom help dads, too?
Yes! We help lots of dads, brothers and uncles too! We
will try and help anyone that needs assistance finding senior care
options. Our site A Place for
Dad has many articles about men and aging.
Working with A Place for Mom is as easy as going on line or
picking up the phone. After answering a few initial questions
you will be connected with a Senior Living Advisor in your local
area or near the location where you need to find care.
Your Advisor will ask questions to get an understanding of your
personal situation and will then identify and provide a list of the
providers and/or communities from our network that meet your needs
I meet with my Senior Living Advisor?
What's nice about our service is that it can be done on the
phone and from the comfort of wherever you choose to call - home,
office, car, wherever!
What if I need to look at options in more than one city,
province or state?
No problem! Your Advisor can assist with multiple searches
across the U.S. and Canada. That's just another benefit of working
with A Place for Mom - we have a comprehensive network of Advisors
and communities that work together to share information.
your service really free? If so, what's the catch?
This is our favorite question! We offer our personalized,
time-saving service at no charge to you or your family. How is that
possible, you ask? A Place for Mom is paid by our participating
providers and communities, so we are able to offer you a completely
cost-free service with no hidden fees.
Furthermore, we prohibit our participating communities from
withholding discounts or passing through our fees to families.
You should not be charged any additional amounts because you used
What is a Senior Living
A Senior Living Advisor at A Place for Mom is a knowledgeable,
caring and highly experienced professional who helps guide you
through every step of the journey of finding senior care and
housing. Their primary role is to help you identify your
needs and preferences, and then arm you with information and
options so you can make informed and confident
Our Advisors are patient and easy to talk to about any senior
care situation. They can answer your questions and provide
time-saving information throughout the course of your search,
including specifics on costs and potential resources to help
finance senior care, such as the U.S. Department of Veterans
Affairs (VA) Aid and Attendance benefits.
What kind of
questions will I be asked?
Your Senior Living Advisor will respectfully ask questions about
the care needs of you or your loved one, including current
medications, mobility needs, required assistance for activities
daily living (dressing, bathing, eating, etc.) and memory function.
Additionally, you will discuss geographical preferences, financial
requirements, hobbies, desired amenities and other helpful details.
This information helps your Advisor to identify the providers and
communities from our network that offer the required level of care
Do I have to speak with an Advisor? I really just want a
There are many services on the Web that will simply generate a
list for you based on your desired care type and postal code. The
majority of these lists consist of a property name, website and
phone number. You still need to research each one to
determine if they really offer what you need and meet your budget
requirements. It can be an overwhelming and time-consuming
The value of working with A Place for Mom is the opportunity to
talk with an experienced and caring professional who can save you a
ton of time by helping you first identify and prioritize your needs
and then find the appropriate options.
What types of care providers and communities are included in
the A Place for Mom network?
A Place for Mom has a network of more than 20,000 providers of
senior living services in the U.S. and Canada, which includes
independent living, home care, residential care homes, assisted
living, specialized memory care and skilled nursing.
Does A Place for Mom endorse or recommend specific
APFM refers families, but does not endorse or recommend any
particular community or provider. We communicate to families that
it is their sole responsibility to select the appropriate care for
a loved one or for themselves. We encourage families to tour and
ask questions of each community or provider to ensure that the
family selects the one that best meets their specific needs.
does A Place for Mom select partners for its network?
APFM accepts new senior living communities or home care
providers in our APFM partner network if they are duly licensed by
the applicable state or provincial agency.
How does A Place for Mom monitor the communities in its
For our current senior living partners, APFM conducts an annual
licensing review and violations audit process. If a current senior
living partner loses its license or if we determine that there are
recorded safety / endangerment violations by the state or province
which raise significant issues regarding the safety and well-being
of residents, APFM may suspend or terminate the partner's
We also collect feedback from families, positive and negative,
on the communities in our network through our Advisors, the
MySearch tool and our ratings and review site www.senioradvisor.com.
If you become aware of any information about a community that
should be updated or noted, please contact A Place for Mom at firstname.lastname@example.org.
For more information on assisted living licensing and audits,
please see our directory of state licensing
Why does A Place for Mom only refer to communities within its
When a community joins our network, we develop in-depth,
"insider" knowledge about their current availability, services and
amenities, pricing, activities, special events, and other factors.
Our Senior Living Advisors visit communities in their local area to
experience these features first hand, as well as build
relationships with the local staff.
This information, along with the detail provided from families
regarding their needs and preferences, enables our Advisors to
provide you with important and current information about the
options that meet your needs.
Aren't I missing out on options if you only provide
information about the communities/care providers in your
Our goal is help educate seniors and their families so they can
make informed and confident decisions. We often work with families
that have done research and identified options on their own before
connecting with A Place for Mom. That's great! While these
options may fall outside our network, we hope that the information
and tips learned from A Place for Mom, will be helpful when
visiting and making comparisons.
Why should I work with A Place for Mom to find senior care
We are the only referral service with a national team of highly
experienced, caring and knowledgeable Senior Living Advisors that
work one-on-one with families and seniors. Additionally, we
believe our network of more than 20,000 care providers and
communities is the largest and most comprehensive. It's these
factors that make A Place for Mom unique and sets us apart from
other referral services.
Since our company was founded in 2000, we have helped more than
1 million families find senior care options. While the
families we support are all unique, one common factor is the
positive feedback on their experience with A Place for Mom. We
receive thousands of letters a year thanking our Advisors for their
caring approach, knowledgeable service and detailed follow through.
Check out a few here.
Why do I need to
visit a community?
In order to make an informed decision, we strongly encourage
that you and your loved one(s) tour the communities that interest
you. This allows you to see firsthand the environment you or your
loved one might experience on a day-to-day basis. You'll have
the opportunity to meet the staff, engage with other residents,
taste the food and enjoy activities of interest. It's truly a
necessary step before you make a decision.
Resources for visiting communities:
Your Senior Living Advisor is a resource for you during this
step. They can help arrange visits and provide you with check
lists and questions to ask when meeting with care providers.
After your visit(s), your Advisor will speak with you about your
experience, along with your likes and dislikes, and revisit your
options based on this feedback.
my Advisor just tell me which option I should choose?
Absolutely not! The role of your Senior Living Advisor is to
provide you with information and selected options based upon your
individual and personal needs. This helps you to become
informed and confidently make the final decision based upon your
own likes and preferences. Only you know what's best for you
or your loved one.
What do you do with
At A Place for Mom, your privacy is important to us. To
provide you with services, we may collect your name, email address,
phone number and zip code, personally identifiable information,
health information, general financial information, and any other
information provided by you or on your behalf to us. We use
this information to provide you services, as well as to send you
periodic email and newsletter communications about products and
services offered by us or third parties. When you receive
newsletters, emails, or other communications from us, you will have
the opportunity to "opt-out" by following the opt-out instructions
that we include in the email and/or newsletter we send
We may disclose your information to one or more participating
providers and communities in order to provide you with the services
you've specifically requested. We may disclose your information to
one or more third parties with whom we have contracted to provide
services to us and/or you. We may share aggregated, anonymous
information that includes or is based on your information with
For more information, please see our Privacy